7.19 is a minimalist fashion brand built around one belief: the person matters more than what they wear.
Created for people who value individuality, freedom, and creativity, the brand aims to provide a permanent, reliable wardrobe that brings a sense of stability and comfort, reducing the time and attention spent on clothing and leaving more space for living, creating, and being yourself.
The identity is based on the principle of finding freedom within a defined structure. The 7×19 proportion became the foundation of the entire visual system: it provides the framework for the glyphs of a custom typeface, designed in both Latin and Cyrillic; frames social media content; and forms the basis of printed materials, including labels and paper bags.
The strict proportions reflect the logic of the product itself: a limited collection, a black-and-white palette, and carefully considered pieces designed to work together and remain relevant beyond seasons and trends. Within these constraints, the individual remains free to make the clothes their own.
Client
7.19
Authors
Strategy and Brand Design: Hanna Piatrusha
Photography: Hanna Yarash
